Lysander PR Appoints New Senior Account Director
London, Friday 1st October 2021: Lysander PR, the specialist PR agency for the global (re)insurance sector and its technology providers, announces today the appointment of Steve Colton as Senior Account Director.
Steve is an experienced communications practitioner whose career spans a broad range of sectors in the UK and internationally including specialty (re)insurance; life and pensions; general insurance; healthcare and protection; and retail, corporate and investment banking.
He has a wealth of experience managing strategic communications assignments affecting a broad range of stakeholders including the media, employees, customers, business partners, shareholders, rating agencies, trade bodies and consumer groups.
Steve joins Lysander PR’s growing team consisting of a non-executive board of senior re/insurance professionals, an operations manager, social media manager and experienced content creators.
Before joining Lysander PR, Steve worked in communications leadership roles for a number of household names including Prudential, Aviva, NatWest, QBE and Aspen.
Roddy Langley, Founder and Co-Director, Lysander PR, said:
“Helen and I are extremely pleased to welcome a talented communications professional of Steve’s calibre on board following a successful period of freelancing for the company making this a key moment in our continuing growth journey as we plan for 2022 and beyond.
Well-known and respected by journalists and executives across financial services, Steve has over 25 years of experience working with industry big hitters, understanding the nuances and complexities of (re)insurance and its global markets. His aptitude for maintaining relationships with all parties while creating meaningful and effective messaging that resonates with national and trade journalists are second to none – we are delighted that Steve is joining our team.”
Steve Colton, Senior Account Director, Lysander PR, said:
"Having spent my career undertaking in-house financial services communications roles, it is really exciting to be making the move across to the world of a boutique and well-respected PR agency.
Catering to both international insurance businesses and start-up insurtechs, Lysander PR has an outstanding reputation and an enviable track record of value-add delivery, and I am privileged to have the opportunity to work with two of the industry's most talented and well-regarded communications practitioners in Roddy Langley and Helen Wright.
The need for high quality, impactful and targeted communications has never been more important and the Lysander PR team - together with its strategic branding and marketing partners - brings a wealth of experience, expertise and significant value-add to its growing client base.
One of the aspects that has stood out most to me is how clients view Lysander PR as a natural extension of their in-house team - this is exactly how it should be, and I am delighted to be joining the company at such an exciting time in its development."
Notes for Editors
Lysander PR was founded in 2007 as a niche insurance PR agency and now has a portfolio of diverse industry related organisations: Clients | PR | Lysander PR
Roddy Langley began his career in the London market in 1977 and initially worked for brokers C.E. Heath and T.R. Miller before joining Willis Faber and Dumas in their reinsurance division. As a Divisional Director he headed up a non-marine facultative team, placing Bankers Blanket Bond and Specie insurance in the London market and with overseas reinsurers. In 2001 Roddy took a new direction, taking on responsibility for the PR and marketing communications at electronic trading start-up RI3K before founding Lysander PR in 2007.
Helen Wright set out as an intern at the Financial Times Deutschland before joining Insurance Insider in 2008 where she was a reporter for two years covering breaking news, M&A, broker news and the legacy sector, as well attending international events including the Monte Carlo Rendez-Vous. She then became deputy editor of International Construction and Construction Europe magazines, before becoming editor of International Rental News. She was a senior PR Account Manager at Ceris Burns International before joining forces with Roddy at Lysander PR in September 2017.
For more information please visit: www.lysanderpr.com
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